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Scamming Subway with Loyalty

Subway is currently running a promotion which can be exploited to make every other sub you buy cost nothing. I want to note that I don't encourage anyone to exploit this, (stealing is bad, m'kay?) I merely thought it was interesting when I noticed it whilst enjoying my extra-spinachy sandwich today.

Subway's new loyalty cards require no sign-up or identifying information, they're merely unique cards that are handed out to patrons at the point of sale. Since the program is new, you can also earn 50 free points (enough for a 6" sub) by texting your card number to 35562. This only works once per card. But you can get a new card with each valid purchase by simply discarding the old one. End result? Unlimited buy-one-get-one free 6" sub sandwiches.